By Wayne Corcoran, President, AMPI Chapter 51, Puerto Peñasco
On September 22nd, Raul O’Farrill, Heidi Wosak,Lannette Phipps and I, attended the Mexico Tourism Symposium in Mexico City.The goal of this day long workshop was to find ways to improve real estatebusiness within the tourism sectors of Mexico (like Puerto Peñasco). RaulO’Farrill was the Master of Ceremonies for the event which opened with awelcome from AMPI National President, Hector Obregon.
Bruce Greenberg, a property appraiser from Tucson, and VicePresident of the Mexico-United States Chamber of Commerce, delivered aninspirational opening message stating how we need to spread good news aboutMexico to combat the negative, and sometimes, inaccurate news that circulates.He reported the Chamber will be presenting seminars on Mexican tourism in five majorU.S. cities this coming year. Next, the panel of President’s, from the majortouristic locations, gave an update on the current market situations, and nearterm outlooks, in their area. The consensus was that every touristic market inMexico has been hit hard by the downturn in tourism as a result of the recenteconomic disaster and negative media reporting on the violence related to drugtrafficking in Mexico.
After each President spoke, all attendees were then splitinto five work groups. The purpose of the workgroups was to identify issuespertinent to the real estate industry including: Media and Communications; PublicRelations and Marketing; Laws Effecting Real Estate in the Tourist Areas; GovernmentPrograms for Retirees; and AMPI National Programs. Each group spent an hour generatingideas and then presented their thoughts to the full assembly. Each workgroupcommitted to act as an ongoing committee to follow through with their ideasover the next 6 to 12 month period. AMPI will be receiving a summary of eachgroups’ recommendations, which will be posted on our website as they arrive. Someof the best ideas presented were:
· Develop a marketingstrategy for the country that can be implemented nationally and locally
· Promote the good newsfrom each region of the country
· Create an alliance betweenAMPI and the media to provide a positive and balanced view of Mexico
· Implement a NationalMLS for Mexico
· Promote real estatereferrals through real estate associations in North America
· Create a National RealEstate Licensing Program
· Work with the governmentto get direct Titles for foreigners in the current restricted zones
· Work with governmentbodies to create a healthcare program for retirees moving to Mexico
This symposium is a great start for AMPI Chapters working with AMPINational on topics that benefit each of our markets. The National Government hasexpressed their interest in the outcome of the symposium. I am confident thatthis is the start of great new alliance, from which new ideas that can beimplemented all over Mexico and the world.